If trademark status is denoted in a particular case, these guidelines should be used: MLA editors are therefore advised to consider carefully an author’s express request that trademark status of particular names be denoted (merely including symbols or footnotes in the submitted manuscript does not constitute an “express request”). In the interest of consistency, editors should also delete such references when inserted by authors.Īt the same time, MLA recognizes that authors are often supported and encouraged by their institutions or other funders and that this support may be what enables an author to produce any written work at all. Authors representing trademark owners frequently feel obligated to use the trademark or registered-trademark symbol (™ or ®) after the first mention of their product names but often do not use these symbols consistently to indicate the trademark status of other names not owned by their particular sponsor or employer.īecause the fair and consistent use of these symbols (or of footnotes denoting the trademark owners) requires exhaustive verification and vigilance on the part of the editor and because the use of these symbols (or footnotes) is not required by law, do not add trademark symbols, registered-trademark symbols, or trademark-denoting footnotes to trade names in MLA publications.
A trademark attorney can tell you when the use of the symbol is required.įrom The Chicago Manual of Style Online MLAĪlthough owners of trademarked names may suggest otherwise, publishers are not obligated to denote the trademark status of a name when that name is mentioned in text.
In publications that are not advertising or sales materials, all that is necessary is to use the proper spelling and capitalization of the name of the product.
CIRCLE R TRADEMARK SYMBOL MANUALS
APA, MLA and Chicago style manuals all recommend not to use trademark symbols.